Freestanding signs may be some of the oldest – if not the oldest – forms of advertising. Yet in age of social media, search engines online advertising, signs are still some of the most effective and efficient forms of getting your message out into the world. Why? Because you simply cannot avoid freestanding signs.
Also known as posts, panel, or pole signs, they are generally a flat panel attached to a vertical pole and they are an excellent and versatile way to promote your business or advertise your product and service. They are not only a beacon for your business, but they provide key additional information like location, website, business hours and other useful information.
The basic types of freestanding signs are monument, pylon, and post and panel signs. Let’s see what best suits your business needs:
Monument signs are usually used to showcase your retail entrance, corporate headquarters, or business. These permanent structures that give an impression of quality and originality, usually made of brick, stone, stucco, or cement. Monument signs are distinctive so they easily attract motorists’ attention and increase the visibility of that business.
Pylon and Pole Signs
Long distance view-ability is achieved with pylon signs. This type of freestanding sign is created using a large panel sign on a sturdy pole. This type of sign is effective on main streets, beside highways and buildings with hard to find locations. Unlike post and panel signs, pylon and pole sign can be a little more expensive but the return on investment is worth it.
Directional and wayfinding signs frequently use freestanding signs because of their visibility and low expense. A small post and panel sign helps your customers get to the right destination. Parking lots make use of freestanding signs for directions, warning, and to identify allowable usage. Another example is a directory sign outside of business or residential complexes.
You will even find freestanding signs indoors used as creative directional signs the mimic street signs.
The construction industry uses freestanding signs in a variety of ways to advertise their services. Ease of installation makes them an economical and therefore cost-effective way to promote the company and its services. Contractors, paint companies, and other types of trades use temporary post and panel signs to showcase their work, promote their business and to entice new customers.
Directional signs at the worksites make it simple for deliveries and installation. Also, because of the temporary nature of construction signs, a wood panel screwed to posts works great. The same signs can be put on skids which make the signs relocatable to the next job site. The ability to reuse the same signs makes them an attractive option for frequent moves to new jobs.
The Bottom Line
It’s crucial for your outdoor signage and hoarding graphics to stand out and effectively market your projects. Triad signs have been serving the Victoria community since 1992. Our professional team can make recommendations on what type of sign best fits your needs and gets your message across. Contact us today.